Aircel launches mobile application store

Falling ARPU from voice calls is compelling GSM operators to think out of the box and launch value added service to entice customers and increase ARPU.
Aircel today entered into collaboration with Infosys Technology to launch the first Mobile application store in the country.
With Mobile application store users can download applications for free or at some cost.The concept of mobile application store is quite popular in western developed countries and it was pioneered by Apple for its i-phone users.
Infosys will offer the platform for this application store.Through this users will be able to use many application related to finance,entertainment etc.
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