Bharti Airtel launching Mobile Application Store in Feb 2010

Soon after Aircel’s announcement of launch of Mobile application store,Bharti Airtel too decided to launch Mobile application store.This fact was revealed

by Mr.V Venkatesh, CEO (Karnataka Circle) for Bharti Airtel, while speaking at a panel discussion on personalization, social networking and strategies for mobile services at Mobile India 2010.The Mobile application store  will comprise of 850 + varied applications.

Off late Aircel had announced the launch of FLYPP an application store with the help of Infosys Technologies.

The concept of mobile application store is quite popular in western developed countries and it was pioneered by Apple for its i-phone users.Through this users will be able to use many application related to finance,entertainment ,health etc.

This development can be seen as telecom operators move to enhance ARPU through VAS as the ARPU from Voice call is declining day by day due to ongoing price war.

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