Idea Mumbai launches ‘Bingo Campaign’

Idea Cellular has launched a new contest called   “Bingo Campaign” in Mumbai Circle. This contest is open to all Idea subscribers and retailers. The winners of the contest will get tickets to a new game show on colors “Idea Bingo National Night ” . This show is being hosted by Abhishek Bachchan who is brand ambassador for Idea Cellular. It is the title sponsor of this game show

which is soon to be launched on TV channel Colors. With the launch of “Idea Bingo National Night ” , it has introduced this contest to offer tickets of the game show as prizes to Idea customers and retailers. The teaser campaign of the show is already created buzz. The teaser was about ‘Abhishek’s Aaram Classes’ which compelled viewers to visit the website- to learn more about the show

To participate in ‘Bingo  contest’  Idea customers need to recharge with RCV 9 which offers call rate of 1p/sec for all local & STD or  with Rs 555 recharge

which offers full talk time or recharge by calling 53555 between 11th – 18th January  2010. Retailer can participate by activation of minimum 10 recharges a day from 11th – 18th January 2010. Under VAS category an Idea customer can get a chance to win free tickets to Idea Bingo on Colors. He has to simply take a subscription pack or DT pack from 11th to 18th Jan to qualify for promotional offer.

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