Idea presents ‘Idea MTV VJ Hunt’ contest for its subscribers

Idea Cellular has recently been sponsoring a number of events and programmes based on cricket, bollywood and television aggressively to establish its brand among youth . Idea Cup , IMRC 2.0,Idea Roaming promotion 2010  and Idea Bingo campaign are some of the examples which has enhanced  Idea as a brand among youth. Now Idea has introduced Idea MTV VJ Hunt in association with Viacom 18 Pvt Ltd. Idea customers can aspire to get wild card entry on MTV VJ Hunt. To particitpate Idea customers just need to send an SMS ‘ IVJ’ to 55456 with Rs 3 as charges. This contest is open from 18th Jan to 23rd Jan 2010 to prepaid and postpaid subscribers of Idea cellular. The format of the contest is quiz based. The participants will start getting questions with two options. They will answer by sending IVJ A

or IVJ B to 55456 @Rs.3/SMS..Every correct answer will fetch some marks and the winner will get wild card entry to MTV VJ hunt where he will compete with 99 other participants short listed through on-ground auditions conducted by MTV. The ‘Wild Card Entrant’ will be put through series of online and video tasks along with the rest of the 99 contestants

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