Idea presents “Idea Mobile Roadie Challenge 2.0 “

Idea Cellular brings an opportunity to be a part of MTV Roadies season 7 for its customers by   Idea Mobile Roadie Challenge 2.0.    Idea mobile subscribers can win exciting prizes with this contest and participate in exciting new tasks. This year 7 brand new task have been included in IMRC 2.0 with amazing prizes. 1 participant at the end of the challenge will win a cash prize of Rs. 1 lakh, and a chance to perform the last task of the MTV Roadies season 7. 9 other Finalists will win a cash prize of Rs.10,000 each.

Subscription to the challenge starts on 6th January 2010, and ends on 6th February  2010

The challenge starts on 11th February 2010, and ends on 11th March 2010

To participate in IMRC 2.0 Idea subscribers have to subscribe IMRC 2.0 pack. This can be can subscribed  @ Rs.49 by

  • calling the number 55456341 @ Rs. 6.99/min
  • SMS ROADIES to 55456 @Rs.3/SMS
  • By pressing 1 through OBDs
  • By registering on the Idea website.

The Challenge can be played through the toll free no. 55456340 for IVR & SMS activities, 55456341 for Dialer Tone (chargeable), and on WAP, by Idea s

ubscribers who have subscribed to the Challenge. The IMRC constitutes a total of 7 challenges/Tasks, which will be spread out over Voice, SMS and WAP. Instructions on how to play each task will be intimated to the challenger in time for the respective task.

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