TATA DOCOMO has ,since its foray,hooked on to philosophy of involving and engaging youth and inspires youth to Do it yourself and DO it differently .In tandem with its positioning strategy it has come up with “Create Music contest”This contest attracts avid music lovers who didn’t get the chance to showcase their talent.All the participants have to do is to play creatively

with DOCOMO’s existing signature brand tune recreate and remix it into 30-60 second.The idea behind this contest is to attract talented music lovers to play with brand elements of its tune and recreate new brand thoughts for future brand

communication long tune.The participant has to upload the creation in mp3 format on Create Music contest webpage.

Winning entry will win INR 1,00,000 and other 10 entries will win INR 1000 and also the same will be used in future brand communication.

The offer started on 14th jan and will continue till 31st March,2010.

More detail available at  http://create.tatadocomo.com/music.aspx