State-run, Bharat Sanchar Nigam Limited (BSNL) has successfully deployed Service Delivery Platform in the West Zone to manage their 3G based Value Added Services. SDP (Service Delivery Platform) deployed by TeleDNA Communications, the leading VAS technology and infrastructure provider.

Live TV, Movies, Music Download etc are some of the Value added services which will be managed by TeleDNA SDP. TeleDNA SDP offers numerous advantages, enabling BSNL to seamlessly integrate multiple messaging platforms, mobile contents & applications and manage diversified services through unified network access.

“With 3G services of BSNL in the west zone, there will be a lot of demand for offering innovative value added services and billing models. TeleDNA has deployed the best in breed platform for BSNL and we believe that our SDP will address the increasing demands of the customers and give BSNL a competitive, technological and financial edge over competitors,” said Mr. Praveen Nallapothula, CEO, TeleDNA Communications Pvt Ltd.

To address the challenge of converting mobile contents and applications to carrier grade services TeleDNA SDP platform has been developed to bring down the network complexity in hosting content based services and allow customers to easily discover, subscribe and consume multimedia content based services on various access mediums. TeleDNA SDP paves the way towards an IMS-compatible services platform where multimedia services can be made available to BSNL customers. With TeleDNA’s extensive product development knowledge in messaging domain areas, TeleDNA SDP platform provides diversified data services capabilities as a single integration point.