BSNL & TATA among top 10 most searched online brands in India : Google Brand Zeitgeist

Google has released some interesting statistics on brand searches in India. In its first ‘Brand Zeitgeist for India, Nokia emerged as the most searched online brand followed by SBI, Samsung, Sony and BSNL respectively. There were also key trends shared by Google across verticals like Telecom, Finance, Travel, Auto and education.

In telecom sector, mobile and VAS services make up 20% of the queries followed by broadband and DTH. Nokia tops the Mobile Phones Category and Airtel biggest in service provider category. Popular activities are research about data plans, retail outlets, online music stores connected to a particular service etc.

BSNL among top 10 most searched online brands in India was mostly searched for its Broadband Plan Enquiries and GPRS service. However, TATA also is this list was most searched for Broadband and motors.

Lets see all Google Brand Zeitgeist (top 10):

Top 10 Brands #1 Most Popular Activity #2 Most Popular Activity
NOKIA Model Specs Price Enquiries
SBI Online Banking Recruitment
SAMSUNG Mobile Phone Research Downloads for Mobile
SONY Mobile Phone Research Laptop Research
BSNL Broadband Plan Enquiries GPRS
TATA Broadband Motors
IRCTC Website Access Availability/ Agents
HDFC Net banking Cards
ICICI Banking Insurance
AIRTEL Broadband Customer care/ Payments
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