With the aim of coaxing  the customers to use more,and thereby enhancing usage ,the Usage & Retention team of Tata Indicom brings a Bonus talktime sales promo offer.In this offer customer gets a daily talktime usage target  and if the customer attains that company  gives 10% bonus talktime.Customers can call or SMS “TARGET” on 12570 to know their daily usage target and if they attain the target they get 10% bonus talktime.The bonus talktime has the validity of 7 days.The offer named as “Achieve Your Target and Get 10% Bonus Talktime” is applicable for prepaid mobile subscribers (except subscribers on Photon) in Maharastra circle.This offer is valid till 30th June ,2010.

Such offers give some excitement to the customers and give them reason to stay with the brand and enhances their  brand loyalty.For the company ,such offers enhance the short term usage revenue and in brand building.