CRBT or Dialer Tones bring the majority of the revenues for value added services and there was a time when telecom companies were busy promoting offers related to CRBT only like press star to copy etc. Although telecos may not be promoting CRBT anymore for reasons like high awareness levels among consumers and stagnancy in subscriptions but telecom industry has still to find any value added service which can match CRBT in terms of revenue. Idea Cellular continues to strive for more growth in enhancing Dialer Tones subscribers with the introduction of three new Dialer Tone packs in Gujarat circle. These packs offer unlimited song selection to Idea prepaid customers for a certain validity period. More than 55 lakh Idea prepaid customers in this circle can now choose from a range of Dialer Tones Packs and diverse range of songs.
These coupons are in denominations of Rs 69,Rs 109 and Rs 189. Dialer Tone Pack of 69 and Rs 109 offer unlimited selection of songs with validity of 90 days and 180 days respectively. Dialer Tone Pack of Rs 189 will provide unlimited song selection as well as free 400 local and national SMS with validity of 365 days. Normal charges for subscribing dialer tone is Rs 30 /month and Rs 15/ song for selection for 90 days and Rs 5/song for 15 days. see the tariff
| MRP(Rs.) | Benefit | Validity (days) |
| 69 | Unlimited Song selection | 90 |
| 109 | Unlimited Song selection | 180 |
| 189 | Unlimited Song selection + 400 Local/National SMS Free for 30 days | 365 |
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