Telecom companies have using been various applications and services to enhance their engagement levels with customers using different channels and develop a strong bonding and brand equity. And now most of the action is now being played online specially with the phenomenal success of social media marketing. Tata Docomo has  created such brand engaging user experiences with great success and lived up to its brand mantra of ‘ Do the new’ . Its latest addition in ‘ Do the new’ is an innovative and engaging ‘ Tata Docomo Music Mixer’ which allows user to mix music in just few clicks and create something new of their own. Users can save and share their masterpiece with their friends and can make it their ringtone. The application is quite simple to use and offers a range of flexibility to help create something unique.

The mixer has a sound library which offers range of inbuilt tracks. The user will select the tracks he wants to mix simply by dragging and then adjust the tracks by trimming it sideways. The application also allows to adjust the volumes of the different tracks individually, listen to tracks in solo, mute them and  listen to them simultaneously. And finally the mixed track can be saved and shared with friends. The application is highly flexible to have fun with and one can easily understand how to use it simply by watching the demonstration given under help section of the application. Tata Docomo has created quite an interesting application to engage people and encourage them to  create something new , share it with their friends and spread their creative work by making it their ringtone.