S Tel dials Assam with the launch of its GSM services.
S Tel, a joint venture between Siva Group and Bahrain Telecommunications Company (Batelco), has introduced their GSM services in Assam circle. S Tel which is presently operating in circles of Bihar, Orissa, Jharkhand and Himachal Pradesh will start operations in North East circle with 26 key towns of Assam. Tinsukia, Sibsagarh, Noagoan, Tezpur and Bongaigaon are some key locations among the 26 towns where S Tel has rolled out its GSM services. Some other towns in Assam which will now be able to enjoy S Tel’s quality network include Gaurisagar, Nazira, Golaghat, Numaligarh, Hojai, Doboka, Lumding, Lanka, Diphu, Howraghat, Mangaldoi, Barpeta Road, Bilasipara etc. S Tel has introduced a starter Pack of Rs 49 which will offer per second plan and as a promotional offer full talk time will be available in all Top ups . Apart from these Rs 11 SMS pack will offer SMS at just 1p for 30 days. S Tel customer care in Assam and North East can be reached at 9127012345 from any landline or mobile number. Besides this, S Tel users can access the toll free customer care number 1212.
Speaking on the occasion of S Tel’s launch of services in Assam, Mr. Shamik Das, CEO, S Tel said, “We view mobile technology as important element for advancing socio-economic development in the state of Assam with teledensity as low as 31%.Our strategy is aimed at making benefits of mobility accessible first to under-penetrated markets of Assam and then gradually expanding to bigger towns, thus aiming to bridge the stratum divide as we roll out our services in phases across theregion. Tinsukia, Sibsagarh, Noagoan, Tezpur and Bongaigaon are some key locations among the 26 towns in which S Tel’s services can be accessed presently. By the end of this year, we plan to expand our reach across 90 major towns of Assam. We aim to provide a congestion free network with excellent voice quality to consumers in our markets of operation
S Tel offers a bouquet of competitively priced VAS on both, SMS and voice platform. It has innovative VAS services on offer for customers in Assam such as S Tel Caller Tune, S Tel Voice Station and S Tel Rich SMS Service. Through these, a wide range of entertainment and information services can be availed. S Tel Caller Tune includes a database of more than 1,000 songs in Assamese featuring singers such as Bhupen Hazarika, Zubeen Garg, Udit Narayan, Dikshu and Barnali.Voice services in Assamese which include services like Regional Songs, Career, Travel & Tourism, Local Recipes and Devotional Content from Ma Kamakhya Temple can also be availed. To continue with its focus on core regional offerings, the company will soon launch a regional voice portal. It will also shortly extend mobile commerce solutions such as railway & air ticketing, mobile wallet as well as innovative regional social networking platforms to its audience.
The company has a dedicated world class customer care centre that offers a swift resolution of customer queries wherein over 90% of customer calls are attended within 10 seconds of the caller opting to speak with the customer care representative. S Tel’s world class call centre at Kolkata is managed by Tech Mahindra which offers services in dialects of the region such as Assamese. With an aim to eliminate the pain points of the retailer, a unique initiative by S Tel, I-Care program, has been rolled out. Retailers also addressed as platinum customers can talk directly to the customer care agent without having to go through the IVR and can also expect their concerns to be resolved within 30 minutes of initiation of the call.
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