Virgin Mobile offers Unlimited Free Music,Is it Really Free?

India’s youth centric telecom brand ,Virgin mobile launches “Music Unlimited” service.The service would appeal to Virginmobile’scustomers who are mostly youth and music is one of the most demanded stuff by this segment of customers.Through this service Virgin customers can access to huge music library across all geners for free.Music unlimited library comprises of more than 1.5 lakh songs from various geners like Bollywood chartbusters,Western rock,pop,Bhangra,Bengali,Tamil,Telugu,Malyalam and much more.

Music unlimited also allows customers to download CRBT,ringtone(Mp3/poly,mono) or full track songs for free from the library.

Commenting on the service M.A. Madhusudan, Chief Executive Officer,Virgin Mobile India said “Music is an integral part of the lives of youth and their mobile phones are their newly evolved 24×7 music stations. Catering to this segment’s consumption of music, this service which will be offered to Virgin Mobile customers FREE of COST. Through this service, we atVirgin Mobile aim at changing the way music is consumed and reinvent the ways youth experience music every day. With the launch of Music Unlimited service, Indian youth have an access to best of the music content for FREE.”

To access the service customers need to dial short code 586865 and enjoy the music unlimited service for free.But customers just beware.The proposition and Virgin mobile’s overhyped ABSOLUTLEY FREE claim is not absolutley free as the customer need to pay IVR call charges @ 10p/sec.This comes out to Rs.6/min.So in order to listen to a song of 3 minutes ,customer will have to shell out Rs.18.Is this absolutley free and worth spending, when you can keep thousands of songs in your memory card and listen to any number of times.

So in my opinion ,claiming it to be absolutley free doesn’t make much sense and one of marketing gimmicks.What do you feel?please share your comments..

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