MTS Wins Double Awards at iCMG Architecture Awards

It’s award windfall season for MTS,the mobile telephony brand of Sistema-Shyam Teleservices(SSTL).MTS has won twin awards at  recently held iCMG Architecture Excellence Awards 2010 at Bangalore.MTS won the iCMG architecture award for growing business in a new territory or new service offering.On the same occasion, Mr.Rajeev Batra ,CIO of  MTS has been conferred with first  ever Hall of Fame-2010 award.

The category growing business in new territory or new service offering had intense competition with 17 nominations from all across the world.The company won award in this category for its impeccable unique approach to Enterprise Architecture and strategy.

Enterprise Architecture refers to a rigorous description of the structure of an enterprise. EA describes the terminology, the composition of subsystems, and their relationships with the external environment, and the guiding principles for the design and evolution of an enterprise. This description is comprehensive, including enterprise goals, business functions, business process, roles, organisational structures, business information, software applications  and computer systems.

Mr. Rajeev Batra, CIO of Sistema Shyam TeleServices was presented with the award of “Hall of the Fame- 2010” by Mr. John Zachman, Inventor of Enterprise Architecture and CEO of Zachman International. Mr. Batra shared the Hall of Fame award with internationally acclaimed author, Thomas Mobray.

Speaking on the occasion, Mr. Rajeev Batra, CIO, SSTL, said, “We are proud to receive the prestigious Architecture Excellence Award 2010 which comes as a recognition of our superior business model. We at MTS, have a strong inclination to ensure participation of all internal and external stakeholders which has led us to institutionalize the Architecture Review Board at MTS and come up with this innovative process.”

The MTS enterprise architecture framework called m-BEAD (MTS Blended Enterprise Architecture Design) is an amalgamation of  learning’s of the an experienced Enterprise Architecture team and best practice standard frameworks which incorporated a flavor to manage the scale of  fast paced telecom market in India. Its alignment to business prerogatives and market drivers was recognised as the unique differentiator on this framework by architecture practitioners. This focus has positioned this framework as a truly innovative construct in the enterprise architecture realm.

The awardees at iCMG Architecture Excellence Awards 2010 hailed from different parts of the world, the aspect that made the event truly international. Nominations from countries like UAE, Australia, USA, Germany, Singapore, South Africa, UK provided a tough competition.  The jury members consisted of a group of eminent personalities with years of experience in managing complex IT systems and enterprises.