Virgin Mobile Intro India’s Friendliest GSM Plan Local & STD @40p

Virgin Mobile ,Indian youth focussed MVNO has brought in a very simple and what they claim as India’s Friendliest GSM tariff plan which allows STD calling @ 40 paise/min.The main USP of the tariff plan is that it doesn’t need any special pack or bonus coupon or any other rider.Now, Virgin Mobile customers can call anywhere across India, across any network at a flat rate of 40p/min. This single call rate of 40p/min applies to all local and STD calls made anywhere across India without any conditions in the core offering. This tariff is in sharp contrast to the current trends on tariffs in industry wherein either a capping of usage, purchase of a tariff voucher or a daily charge is levied.

Virgin Mobile has since inception targeted Indian college going and young professionals and have been trying to carve a cool image among youngsters.This offering aims at presenting  complex tariff plans in a very straightforward and easy to understand way.The proposition is Virgin mobile comes at a very simple and economical tariff and is a great medium to connect with your loved ones.

While making the announcement on the launch of this plan, M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “Increasingly Indian Youth is becoming more mobile as they are moving out of their homes in their quest for a better education, career & a better quality of life. Contrary to popular perception our category insights suggest that 21-25 year olds have 20% higher STD usage compared to the ones above 25 years of the age group. Thus there was a need for a compelling long distance proposition. To capitalize on this opportunity we are delighted to offer, India’s friendliest GSM prepaid tariff plan at 40P/Min calling acrossnetworks anywhere in India.”

Commenting on the competitive environment he added “With the launch of this plan, we are once again reiterating our core value simplicity, by removing fine print or conditions in our offering. This 40P/Min pricing across all networks comes with no riders of additional packs or Daily charge or Capping on usage, so that our customers can talk to their heart’s content with their loved ones.”

The new call rates are applicable across all the 16 circles where Virgin Mobile is present and to all Virgin mobile customers.

Source: press release

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