Caroline Wozniacki to continue as Sony Ericsson global brand ambassador
Sony Ericsson today announced extension of its deal with world number one tennis player, Caroline Wozniacki as global brand ambassador. The Danish tennis star, Caroline Wozniacki will support Sony Ericsson for its Xperia™ smartphone portfolio. The deal has been signed to extend partnership with Sony Ericsson till 2013. The exclusive off-court agreement expands the Wozniacki sponsorship from Danish-only to a worldwide contract. The endorsement renewal and extension will build on Sony Ericsson’s long-term sponsorship of Wozniacki which began in 2007.
Sony Ericsson plans to leverage its partnership with Caroline Wozniacki across all of its tennis programmes, integrating her into marketing initiatives for its Xperia smartphone portfolio. This includes television advertising in select international markets, and expands her reach in digital and social media platforms. Caroline’s image will be used in advertising and general promotional material and she will be involved in events for Sony Ericsson.
Caroline will wear the official Sony Ericsson WTA logo on her on-court attire and will also be involved in Sony Ericsson’s new web-based TV show Xperia Hot Shots, which began in March this year. Sony Ericsson Xperia Hot Shots follows the lives of six tennis players from the WTA as they travel the world on tour, helping them to realize their dreams by giving them exclusive access to the worlds of music, film, gaming and fashion. At the end of the year, the player that has generated the most support on Facebook will win a Sony Ericsson support deal. Wozniacki will be incorporated into video content with the Xperia Hot Shots as one of the big stars on the WTA.
Sony Ericsson has been a long-term sponsor of women’s tennis as partner of the Women’s Tennis Association since 2005 and as current sponsor of Grand Slam winner Maria Sharapova.
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