Brand Airtel is Title Sponsor of Formula One Grand Prix of India
Formula one Grand Prix is a worldwide popular brand among avid sports fans. On the eve of the foray of F 1 Grand prix in India, Airtel has grabbed the Title sponsorship of the event. Airtel sees brand synergies with F1 Grand prix and hopes to strengthen its association with the young audiences.
Bharti Airtel today joined hands with Formula One Group Companies to announce Airtel Grand Prix of India, India’s eagerly awaited F1 foray. SanjaY Kapoor CEO Airtel and Bernie Ecclestone (Formula One Group CEO) together unveiled the official logo of Airtel Grand Prix of India. The event will be hosted at Buddh International Circuit in Greater Noida (Uttar Pradesh, India) on October 30, 2011
What Airtel gets out of this association:
Formula 1 Grandprix is a very renowned sports across globe. The association with it will help Airtel ,which has now presence in many countries , in connecting with audience across globe and thus in brand building. Airtel will also leverage several exciting entitlements that other prominent global brands associated with Formula One have enjoyed thus far.
The Airtel customers will get benefitted by the a host of offerings and initiatives by Airtel, which will be rolled out and announced in weeks to come.
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