Idea Cellular launches Video Calling ISD Booth

In order to popularize the video calling feature on 3G, Idea Cellular has today inaugurated Kerala’s first 3G Video calling ISD booth in Malapuram. Kerala circle has been chosen as Idea cellular is number 1 operator in circle and the ISD Voice traffic is substantially high there.

Now with Video calling ISD booth, Idea gives opportunity to people to see their near and dear ones living abroad while talking to them.People in Malapuram and adjoining areas can now visit Idea kiosk at IMT Mobile, Dubai Souk, behind Kottakkal bus stand, Kottakkal to make international Video calls to their loved ones.The person receiving the call should be using a 3G handset on a 3G connection.

 As a promotional offer ISD Video calling from the booth will be free on 21st, 22nd, & 23rd of Sep, 2011.

 Video calling is one of the 3G features which appeals a lot to customers initially, however so far in India so far this has not gained popularity on account of various reasons. The first and foremost is that receiving party too need to be of 3G network with 3G handset and should be in 3G coverage area as well. Neither there is huge number of 3G customers nor the 3G network coverage is widely available and that has hindered the mass scale use of Video calling feature. That is the reason why Idea promotes this feature by way of ISD calling .

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