Reliance joins hands with Google to offer bundled 3G data service on Android based smartphones
Reliance Communications has joined hands with Google to offer bundled 3G data services on Android based smartphones in India. 3G telecom operators in order to enhance the penetration of 3G services have been using mobile handset bundling as a strategy to rein in more subscribers. Apart from tying up with different handset manufacturers like HTC, Samsung, LG etc. , telecom companies have launched bundled schemes with handsets from Huawei and ZTE to make 3G handsets more affordable Reliance’s tie up with Google offers the company huge opportunity to gain new subscribers as today Android based smartphones form the majority among new handsets. Reliance will now be able to target new customers of Samsung, LG, Sony and HTC etc which are major handset manufacturers of Android based smartphones.
Under this new offer Reliance will offer 1 GB of free 3G data usage on Android based smartphones for a period of 30 days. Both prepaid and postpaid customers will get benefit from this offer which is applicable from 15th of April 2012 to 15th of June 2012. It can be availed in circles where Reliance has launched its 3G services.
After the purchase of a Google authorized 3G Android smartphone, customer will have to make a first voice call and then the company we will the offer through OTAF – Over-the-air-functionality within 72 hours. Customer will also receive a confirmatory SMS on their mobile, communicating that the offer has been credited. Customers can choose any 3G data plan after the free data usage or they will be charged at 10p/10kb.
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