The number of people viewing video content on mobile phone has increased significantly in India. One of the biggest beneficiary of this emerging trend is Apalya Technologies, the company which has tied with almost all leading mobile service providers in India for delivering Mobile Tv service.
Fourth year on a row, Apalya Technologies is the official mobile video streaming provider for IPL event. The mobile users can watch all the IPL matches live on their mobile phones through Mobile Tv app of apalya technologies.
Subscribers will be able to watch it on the mobile through their existing mobile service providers, as Apalya has tied-up with all the leading telecom partners in India to enable the DLF IPL Mobile stream on the existing Mobile TV service. To avail this, subscribers can SMS TV to 58888.
Speaking about this alliance, Mr. Vamshi Krishna Reddy, Co-founder & CEO, Apalya Technologies said, “We are happy to announce that we are yet again the Official Mobile Streaming Partner for IPL 2012. This year we aim to cross 10 million subscribers with IPL V and expect the viewing minutes to more than double. Thanks to the evolving 3G network, better and stable 2.5G network coupled with advanced smart phone proliferation in the market, mobile TV has been a big success among consumers who are always on the go”.
With emerging technologies and growing mobile video viewing habits, India records over 200 million video views a month on mobile devices and Apalya is all set to capitalize the opportunity to tap the interest of the youth, allowing them mobile video viewing for various popular events. During the World Cup season in April 2011, Apalya generated 17 TB of streaming and with close to 50 minutes of usage per user for the 6 matches India played. Currently, Apalya powers mobile TV for all the major telecom service providers in India and has also launched its services with leading operators in Sri Lanka & Indonesia.
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