Online distribution channel offers various benefits to the seller and adds convenience to the customer as well. The cost saving through this channel coaxes sellers to promote this channel.  Some of the  broadband service providers in India are offering cashbacs or discounts to the customers booing through online channel.

Airtel is offering Rs.500 cashback for booking broadband online. Apart from that the customers get priority delivery service to the customers. The other service provider which is offering discount for online booing is MTNL. It is offering the outright discount of Rs.200 for booing through online medium. In case of MTNL the online medium has miniscule awareness among target customers.