TRAI has always been vigilant when it comes to controlling unsolicited commercial messages and it has been continuously bringing new amendments in the regulations from time to time to control the menace it creates for the consumers. TRAI in its latest amendment The Telecom Commercial Communications Customer Preference (Thirteenth Amendment) Regulations, 2013 aims to further tighten the regulatory framework as people continue to send UCC without registering as telemarketers. TRAI has blamed telecom operators for providing lucrative SMS packages to such people who are not registered as telemarketers and that too without fulfilling CAF requirements and now it is has decided to tighten the noose by penalizing telecom operators for pesky calls and unwanted SMS .
According to the latest amendment if any subscriber , who is not registered as a telemarketer , sends any unsolicited commercial message the service provider will be liable to pay disincentive of Rs 5000 for each complaint. It also states that if the message contains reference to another telephone number or an entity such as banks, insurance companies, builders, for which the commercial transaction has been solicited, the telecom resources issued to the subscriber/ entity for which commercial transaction has been solicited, shall be disconnected across all service providers on receipt of a complaint, after serving notices each on the first and the second complaint.
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