Vodafone launched ‘Every Recharge Wins’ initiative offering assured prize on every recharge

Vodafone India today announced a ‘Every Recharge Wins’ initiative which will  benefit its 160 million pre-paid customers. This claims to be a largest nationwide initiative till date, which awards each customer an assured prize; making every recharging customer a winner! 

Starting July 24, 2014, every Vodafone pre-paid customer who does any prepaid recharge  (Top Ups, Bonus Cards, Plan Vouchers, etc.) in any of the modes (retail outlets, Vodafone Stores, Online or M-Pesa) will be entitled to an assured reward in the form of free additional voice minutes, internet or SMS. These benefits would be over and above the normal benefits that the customer gets for that recharge. The benefits would be awarded to the customers within a span of 4 hours of recharge. The size of the reward would be linked to the value of the recharge resulting in bigger rewards for higher recharge values, thus making it’s an interesting value proposition.

How does it work?

After a customer has done a recharge, (s)he will be offered two reward options of free bundles through a Pop Up Menu (invoked through a simple dial in (*599#) activity). Upon selection of one of the reward options, the benefit will be activated immediately.

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Zainul lbad is a management graduate and tech enthusiast. He shares keen interest in exploring mobile gadgets, telecom technologies and applications.