BSNL landline to offer Unlimited Free Calling on Sundays.
State run telecom PSU BSNL, in its endeavor to arrest surrender of its landline connections, is going to offer unlimited calling from its landline services to any mobile and landline numbers across India on all Sundays. This additional facility is going to be introduced across all BSNL circles from 15th Aug 2016 . Presently unlimited free calling is available from 9 pm to 7 am from BSNL landline for calls to mobile and landline across India on all days.
Last year TRAI abolished termination charges from landline services to make them attractive in telecom space which is now dominated by mobiles. Both BSNL and MTNL passed this benefit to the customers in the form of unlimited night calling but even this initiative was not enough to arrest surrender rate of landline. For the last few months BSNL’s performance in mobile space has been improving as it is able to add more number of customers. With this latest initiative BSNL hopes to improve its performance in landline segment where it has more than 14.3 mn customers with market share of 57.69% as on May 2016. India’s total subscriber base stands at 105.8 cr in which 103.3 cr are mobile connections and 2.4 cr are landline connections till May’16.
Wireline Market Share – May 2016
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