Announcing the new offers, Mr. Monishi Ghosh, Circle Head – Bihar & Jharkhand, IDEA Cellular said, “We understand that our subscribers In Jharkhand need to reach out to their friends and family. At Idea, we have a customer first approach and always believed in providing differentiated and customized solutions to our customers. Right from introducing economic tariffs, it offers services bundled in a way that offer value for money. We hope that the new offers will not only drive usage on the network, but also connect more users with the Idea network in the region.
Idea Cellular too has launched a scheme in Andhra pradesh circle where customer gets surprise talktime on the recharge of Rs.60 which is named as ‘magic recharge’. This recharge of Rs.60 offers customer a surprise talk time in the range of Rs. 51 to Rs. 100 instantly. So there are chances of getting more value to a customer for this recharge resulting into customer delight. Minimum talktime in this recharge is at par with other top-up recharges being offered and the additional talktime is aimed at creating customer delight. This recharge is available both as paper coupon as well as electronic recharge.
Idea Cellular, the No 1 mobile service provider in UP West and Uttrakhand today annaouced launch of Special Tariff Voucher priced at Rs.28 (STV 28). The newly launched STV 28 will offer Idea-to-Idea call rate at 10p/min to prepaid Idea Cellular customers in state with tariff validity of 30 days.
Idea Cellular, the 3rd largest national operator today annaounced luanch of yet another affordable 3G dual SIM smartphone. The newly launched Idea ID 918 runs on Android 2.3 OS, provides dual SIM with 3G connectivity.
Idea cellular is running Chote Nawab, Bade nawab offer in Delhi NCR circle. Under this offer get increased STD or local minute talktimes. The chote Nawab special recharge voucher of Rs. 50 denomination gives 90 mins of STD or local talktime. Similarly Bade nawab recharge voucher of Rs.100 offers 200 mins of STD or local mins. Under this offer the effective rate of calling comes to 50 paise/minute.
3G space is all set to bring smiles on Indian mobile users as telecom operators are on spree to slash 3G tariffs and make 3G more affordable. Just after 3G tariff reduction from telecom major Bharti Airtel , Idea cellular has joined 3G tariff war by slashing 3G data rates by upto 70% .
Idea Cellular has expanded its network across the Delhi Airport Metro Express Line and becomes first guest operator to have seamless connectivity across the expressway line. For this Idea cellular has installed BTS at all 6 stations viz New Delhi Railway Station, Shivaji Stadium, Dhaula Kuan, Aero City, Airport and Sec 21 Dwarka.
Idea customers can know the best available offer at any point of time before going for recharge by dialing *147*99# from their mobile phones. This way they can grab value by taking benefit of prevailing offer. Retailers can dial *147*77# for knowing the offers.
Idea cellular has introduced two new Unlimited 3G data plan
Idea Cellular has introduced a new offer for its prepaid customers in Gujarat
Idea cellular has launched emergency talktime credit service for prepaid mobile customers in Maharastra & Goa circle. Dubbed as Idea Lifeline, this service enables a customer to get talktime credit whenever they want to make an urgent call and do not have talkatime balance.
In India a good number of prepaid mobile subscribers especially in rural areas oftenly face situations when they want to make one urgent call and do not have balance to connect. Based on this insight many of the mobile operators have come up with this innovative idea of offering credit balance which gets adjusted on further recharge.
Idea Cellular selects RealNetwork for Ringback Tone (RBT) Service in India. RealNetworks will power Dialer Tones for 10 key circles in Gujarat, Rajasthan, UP West, UP East, Bihar, Orissa, West Bengal, Kolkata, Assam and North East. The subscriber base of these circles constitute about one-third of Idea Cellular’s total base, who will now have access to globally advanced and innovative service features.
Idea Cellular has introduced special pongal offer for prepaid customers in Tamilnadu & Chennai under which customers get more than full talktime on select recharge coupons. Named as “More than Full Talk Time” , this offer provides Idea subscribers with more talk time value than the actual cost of the recharge.
For quite some time, the brand campaigns of Idea cellular have yielded good result for the brand in terms of dragging customer attention ,increasing recall and generating positive brand preference. No Idea, Get Idea, India 3G pe Busy are classic campaigns which have successfully achieved the campaign objective. The success of campaigns is reflected in the MNP gains made by the company. The company has gained more than any other operators out of MNP.