Idea Cellular today launched two affordable and mid-range 3G Phones at an event here in Mumbai. The newly launched Idea 3G Phones “Blade” & “Id 280” running Google Android 2.2 OS (Froyo) are priced at Rs. 5850 and Rs 7992.
Idea cellular has done exceptionally well on the marketing communication front. It’s campaigns, imbued with social messages have succeeded in impressing prospective customers. Running various campaigns suiting to circles have also been at the core of their market strategy.
Currently, Idea cellular is running ” Need for Speed games download” campaign at national level and ” Recharge to Drive ” promotional offer in UP W and Rajasthan circles.
No Idea,Get Idea campaign has proved to be a great idea from Idea cellular’s brand communication team and so is the “Break The language Barrier ” campaign. These campaigns have played a great role in enabling Idea cellular gaining more than any other operator out of MNP in India [MNP Gainers & Loosers].
Idea cellular, the company which has been preferred more than other operators by customers switching network through MNP, has launched special international roaming offer for postpaid customers going to Mecca for Hajj.
As per this special offer, Idea customers can make outgoing ,incoming calls while in international roaming at 30% less rate during their travel to Saudi Arab.Idea’s postpaid subscribers roaming in Saudi Arabiawill be able to enjoy these special International Roaming rates without any additional rentals. To avail the special Roaming rates, Idea subscribers need to connect to Idea’s preferred partner network – ‘Mobily’ – on their handsets, while inSaudi Arabia.
Idea cellular is promoting top up coupons offering full talktime through “Jitna Purse Mein, Utna Mobile Mein” campaign. During festive season every telecom operator launches some offers and now customers too expect some offers. Idea Mobile has offered Full Talktime on some top up recharges to its customers in Delhi & NCR region.
The Top up coupons of denomination Rs.250 , Rs.350, 500, 750 & 1000 give full talktime.
With ongoing festive season mobile subscribes are being wooed with new offers and contests by telecom operators. Idea cu
Telecom regulator TRAI has issued notices to Airtel, Vodafone and Idea cellular for entering into cartel by means of bilateral sharing of 3G spectrum. In the name of roaming arrangement these companies are offering their 3G services in the circles where these have not paid for spectrum prices.
All the operators who got spectrum have launched their 3G services in almost all the circles and have expanded very fast covering most of the towns in any circle. With this now customers can carry their broadband connection where ever they go and thus need not hanker searching cybercafe in a new city.
But beware , using 3G in roaming can be very costly and if you are not aware of the tariff here is an eye opener which will leave you gasping.
In order to popularize the video calling feature on 3G, Idea Cellular has today inaugurated Kerala’s first 3G Video calling ISD booth in Malapuram. Kerala circle has been chosen as Idea cellular is number 1 operator in circle and the ISD Voice traffic is substantially high there.
Now with Video calling ISD booth, Idea gives opportunity to people to see their near and dear ones living abroad while talking to them.People in Malapuram and adjoining areas can now visit Idea kiosk at IMT Mobile, Dubai Souk, behind Kottakkal bus stand, Kottakkal to make international Video calls to their loved ones.The person receiving the call should be using a 3G handset on a 3G connection.
Idea Cellular has covered 145 towns in the circle UP West & Uttarakhand to become the largest 3G network. Idea cellular is the lea
Idea Cellular has launched a new special recharge coupon in Kolkata & West Bengal circle to set the tone for upcoming festive season. The new recharge coupon offers value for money and lets one do more talking in the same budget. The new voucher will enable Idea prepaid subscribers to make Local, STD and ISD calls at affordable rates to their friends and relatives during the upcoming festival season, and also get more value for money.
Idea Cellular’s 3G network is now available in 10 major cities and 100 other towns in the Circle of Maharashtra andGoa. Idea 3G no
It seems Idea Cellulars latest “India 3G pe Busy” Ad campaign is being taken seriously by mobile customers. The recent Mobile Number Portability (MNP) data reveals the fact and success of this Ad campaign. As per exclusive MNP data as on 31st July’2011, Idea Cellular tops the MNP chart with net gain of 9.28 lakhs customers. These customers have opted Idea by switching from their existing mobile service provider. Idea has net gain of 9.28 lakh customers ahead of Vodafone which has net gain of 8.07 lakh and Airtel at third place with net gain of 7.20 lakh. Cirlces which have showed highest gains for Idea are Maharashta, Karnataka, Tamil Nadu,Andhra Pradesh and Madhya Pradesh.