Articles Posted in the " TATA DOCOMO " Category







  • Tata Docomo launches Video News Alert service

    Tata Docomo launches Video News Alert service

    Tata Docomo has launched a new VAS called Video News Alert service for its 2G and 3G mobile customers. This service has been launched in association with Network 18, a news channel company which owns popular business channels CNBC TV18 and CNBC Awaz and news channels like IBN7 and IBN-Lokmat.









  • Tata Docomo launches SMS based Route Finder Service

    Tata Docomo launches SMS based Route Finder Service

    Tata Docomo launched its SMS based Route Finder Service. However, this service is only available to customers in nine 3G circles i.e. Maharashtra, Gujarat, Karnataka, Kerala, Punjab, Haryana, Uttar Pradesh (West), Rajasthan and Madhya Pradesh. The service uses customers current location a source location and serves route map image for requested destination location. Unlike Aircel’s Pocketfinder a location based service which uses data connectivity, Tata docomo’s Route Finder uses SMS and WAP to serve route map.





  • TATA DOCOMO Summer Carnival Contest to payout worth Rs 2.3 crore

    TATA DOCOMO Summer Carnival Contest to payout worth Rs 2.3 crore

    After their successful “keep it simple” campaign, now they are coming up with contest with payout worth Rs 2.3 crore. TATA DOCOMO, the GSM brand of Tata Teleservices Limited, has launched ‘Summer Carnival Contest’ for prepaid and postpaid customers. The SMS based contest will run across all its circles. Five lucky winners from each circle will get a chance to avail Scratch & Win vouchers carrying prizes worth up to Rs 5000/- daily by answering simple questions based on cricket, Bollywood, general knowledge etc. For each correct answer, the customer will score 10 points, amongst which top 5 highest scorers at the end of the day will get a ‘Scratch and Win’ voucher carrying prizes worth up to Rs 5,000/- each. The contest is valid till 28th May, 2011.



  • Tata Docomo ‘My Family Plans’ – One Plan, One Bill, One Pool

    Tata Docomo ‘My Family Plans’ – One Plan, One Bill, One Pool

    TATA DOCOMO introduces Family Plans – One plan for the entire family.
    One Plan. One Bill. One Pool. Entire Family can eat from One Large Common Pool of Minutes, Data, SMS. Family members can call each other at CUG rates. Plans Offers free airtime (over 100 hours), SMS and data usage available in a common “pool” within the family. Another industry first – data offer under MyFamily Plan can be used for 3G or 2G depending on the handset.





  • Tata Docomo’s new Brand Campaign: “Keep it Simple “

    Tata Docomo’s new Brand Campaign: “Keep it Simple “

    Indian telecom industry with so many operators in fray, is full of clutter. Even the brand communication highlighting plans etc. doesn’t assist consumers in their decision making rather makes thing more complex for consumer. It is quite hard for a customer to gather all the information like plans etc before making a purchase decision. Thus consumer often make decisions based on retailers or friend’s advice.
    Based on this insight, Tata Docomo is going to do something new again as it kicks of its new campaign this IPL season with tagline ” Keep It Simple” . This campaign has Ranbir Kapoor, Tata Docomo’s brand ambassador as protagonist who conveys the message that Tata Docomo simplifies the things and doesn’t complicate.